NFTee
NFTee is an image generator that can customize Apes from the Bored Ape Yacht Club (BAYC) NFT collection with custom outfits and accessories.
Web Application · UX/UI Design · Visual Design
Timeline
May — July 2022
Role
UX/UI Design, Branding, Visual Design
Team
2 product managers, 2 backend engineers
Tools
Figma
Overview
NFTee was created so web2 companies (companies that are not in the crypto space) can have the opportunity to get their foot in the door into the web3 space (blockchain and decentralized technologies). Blockchain, crypto, and NFTs are very controversial topics in the public space. Web2 companies are afraid to enter into the web3 space because they fear the reaction of their user/customer base. On the other hand, companies are also interested in the web3 space because it is a trending and growing industry, and companies don’t want to fall behind on trends. That is how NFTee came about. NFTee’s purpose is to bridge web2 and web3 industries with low commitment and cost so web2 companies can dabble into a new industry.
NFTee is an image generator that can customize Apes from the Bored Ape Yacht Club (BAYC) NFT collection with custom outfits and accessories. NFTee collaborated with a company that specializes in Hawaiian shirts to produce special edition outfits so users can dress their BAYC NFT in a special curated outfit.
Objectives
Create a brand and logo for the site
Design 1 NFTee landing page/ image generator and 1 custom page specifically for the collab between NFTee and the clothing company
Design an MVP that is easy to code and build upon as the website grows
Research
I started the project by analyzing direct competitors to find and define problems and gaps in the market. I wasn’t able to find many direct competitors for NFTee, other than a site called Ape Closet, so I focused on finding inspiration from different kinds of sites with similar functions as NFTee. Keywords for finding inspiration for NFTee were: customization and image generator.
Visual Exploration
Results
NFTee Homepage/ image generator
NFTee Collaboration homepage/ image generator
Conclusion
This project was the first time I worked with product managers and engineers. I learned a lot while working with teammates with different roles than me, which I am very thankful for. I'm glad that I got to participate in a web3 project because web3 is a booming industry that I knew very little about in the beginning, and through this experience, I was able to gain a new perspective on NFTs and crypto. Unfortunately, this project was unable to launch, nevertheless, I am very grateful to be part of this project.